Your visitors don’t want cute or clever. They won’t take the time to deciper your meaning. They simply want to know how you’re going to solve their problem. Or, put another way, what are you selling and why is it right for me NOW? Start with a clear navigation. Organize your pages into logically-named categories […]
Your advertising is digital. If it isn’t, your company is missing out on the most important and most-used form of advertising today. The day of the billboard is gone, replaced now with tweets, Instagram posts, and banner ads, with five-second videos playing before a YouTube ad and native content on people’s favorite sites. Classically, copy […]
Do you want to grab the attention of busy people? Everyone seems to be too busy lately. Even though people are generally busy, they are however not really too busy. The secret of getting people’s attention lies in the word ‘PRIORITY’. In order to be a good advertiser, one will have to create advertisements that […]
Imagine this: you’ve designed a new website, finalised the content and sent it live. So that’s your website sorted, isn’t it? Not quite! Keeping your website fresh is a key factor in attracting new customers – and keeping existing ones. Here I explain why having an up-to-date website is so important and some of the […]