Attracting strangers to your website is very good, but not good enough to bring you business. The next step is to convert website visitors into leads by gathering their contact information . Visitors do not just give away their contact information, you must offer them something, like eBooks, in return .
These are some of the most important tools in converting visitors to leads:
- Forms – Visitors need to fill out a form and submit their information for them to be leads, The forms need to be as short as possible .
- Calls-to-Action – encourage your visitors to take action, by providing them with a button with an action verb, like “click here for tips on how to grow your business.”
- Landing Pages – Make sure that after the visitor clicks the button they are re-directed to the landing page. A landing page is where the offer in the call-to-action is fulfilled, and where the prospect submits information that your sales team can use to begin a conversation with them.
- Tsepa Walter