Imagine this: you’ve designed a new website, finalised the content and sent it live. So that’s your website sorted, isn’t it? Not quite! Keeping your website fresh is a key factor in attracting new customers – and keeping existing ones. Here I explain why having an up-to-date website is so important and some of the ways in which you can keep your content fresh.
There are three important reasons why you should keep your website updated.
1. To help the search engines find you
This is one of the most important reasons for keeping your website updated. Put simply, search engines like websites which change regularly and regard the ones with the most recent content as most relevant to web surfers. A lot of value is therefore placed on websites with fresh and unique content. Neglect your website and it’s sure to fall down in the search engine rankings.
2. To show your customers that your company is busy
Is your last news item from 2010? If so, website visitors could be forgiven for thinking your company hasn’t done much since then; or even worse, for thinking it might have gone out of business. Let your customers know that your company evolves and has news to shout about each month; or even better, each week.
3. To attract inbound links to your website
The more interesting your website content, the more likely people are to notice it and discuss it – perhaps on social media networks, on their own blogs or they might even link to it from their own company website. The more often you update your website with something interesting, the more likely this is to happen and the more likely your website is to get noticed.
In other words, keeping your website content fresh and up-to-date helps your company to attract, and keep, more customers.
Source : http://www.evoluted.net/thinktank/copywriting/keeping-your-website-fresh-for-online-success